If you are sure you've given up on the chrome (I would) then just rough it up a bit with sandpaper and use the "Hammered Rustoleum Liquid" with a brush with wheel laid flat - did that myself inside and out on steel wheels as said - excellent and no sign of doing by brush!
Funny - just out there in Google land looking for the pics of the paint cans and it showed tons of Tacomas done with either the black or the silver which I'll put below!
Hey - No my kitty didn't and doesn't do that

She has been my site avatar for a long time now and runs the place just like kitties will!
That's a quart can (gold shown) of the stuff. Home Depot's here stock the stuff.
That's a redo in paint (silver)
There's one in black. Needs a diff color center cap or something IMO for looks.
~~~~~~~~~~~
Can says right on it that it's self priming as in paint right over rust! Chrome may be a bit more feisty to stick without some roughing up.
FYI - Did all five 16" rims in and out on a GM truck with one quart and still had plenty left! About $11-12 bucks for the paint as a liquid needs lacquer thinner for clean up. Dries to handle in no time too. I'll touch up my own this Spring as needed AND redo outer lip if rebalanced and weights moved......
T
_________________________________________
Tom Greenleaf - MetroWest, Boston