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How to negotiate for a car?

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New User

Jun 24, 2011, 12:21 PM

Post #1 of 10 (2442 views)
  post locked   How to negotiate for a car?  

I am looking to buy a new car, maybe a BMW. I am not good at negotiating the price face to face. Is it possible to negotiate a price using email only.


Tom Greenleaf
Ultimate Carjunky / Moderator
Tom Greenleaf profile image

Jun 25, 2011, 8:43 AM

Post #2 of 10 (2414 views)
  post locked   Re: How to negotiate for a car?  

I don't see why you can't negotiate via email. You said "New." Some new cars don't have a ton of margin to play with, used cars do at dealer's but they need it as they cover any warranty usually mandated.

1. Start with saying what's the best you can do if I do this today which catches attention. Call another dealer for the same car and say you've been offered this, can you do better! Shocks sales people. Tell the place you want to deal with of the offer.

* Remember they are pros at this game and make a commission on the amount of the profit but also know if you go somewhere else they get nothing.

* Another approach I've used is to plain ask how much above absolute cost must you make! Renders them speechless but say you'll want proof.

** Hidden in most new car sales is a kick back by manufacturer of usually 2% or was once. Sales person doesn't get a cut of that so hard to touch that but if you catch them near a quota big dealers can afford to sell at a loss to get an extra percent.

*** Watch out for the garbage like Scotch Guarding, paint sealants, rustproofing etc., and if you want to extend a warranty do research on the holder of those and usually not worth it.

Don't be afraid to actually go there and walk out saying too much. Call later or they'll call you!

Check on-line if you can find the dealer's cost. They need some bucks or couldn't be in biz but will gladly get anything they can.

Go back and I know you don't want to but find out the date of manufacture usually on driver's door jam. We are ending a model year and the thing may be close to a year old but new and that's a negotiating point to me anyway.

Keep in mind any offer you make is the lowest price possible - same with them. As you approach where you want to be ask to split the difference and pic up the last few bucks.

The whole thing is nuts. Can you imagine going to a grocery store and at the check out negotiating? Car biz has done this forever.

Know in your mind where you really will make the deal and start low keeping the monkey on them and trust me they will try to put it on you if they know you are a real buyer.

Watch out for the last second add on costs so make it clear you want a finished price/offer all inclusive only - no tricks,


New User

Jun 25, 2011, 10:59 AM

Post #3 of 10 (2408 views)
  post locked   Re: How to negotiate for a car?  

Hi, Adamkrandle:

It is possible to negotiate a new car deal via emails. Actually, that is my preferred way of buying a car. Let me share my experiences.
When I was buying my new car last year, I first researched the car I was interested on edmunds. I also went to my local dealership and checked out the car in person. Once I decided on the exact model, color and options I want, and the price target I would bargain for (always based on the invoice price). I started to seek price quotes from car dealers.
You can send email to car dealers directly. But very often they will not respond because they don't know if you are serious. The better way is to use some free "ask quote" services. The one I used is "Yahoo Auto". Here is the link to the site:

link deleted........not allowed

It sends requests to the area dealers you select (you select the area by entering the zip code). You don't need to limit it to your local area, ask quote from out of your area dealers by entering a different zip code. The more the quotes you get, the more your bargaining power is.
Once you are getting all the quotes from emails or calls (you can ask the dealers who call you to email you the quotes, this way, you have time to consider and compare), you can start you negotiation now. In my case, the best quote was from a dealer 60 miles away from where I am living. In California, the sales tax is determined by where you live, not where you buy. So it really doesn't matter where I buy. But I wanted to buy the car from my local dealer because it is easier to pick up, and I'd like to keep my business local. So I used that best quote to negotiate with my local dealer using emails. You know what happened, they offered to beat that price eventually.
Let dealers compete for your business. Never accept their first offer. They will say the car is in short supply. You know what, there is not enough people buying the cars. It is a buyer's market. So be patient and persistent. This way, you will get the car you want at the price you love!

Happy car buying!

(This post was edited by Hammer Time on Jun 25, 2011, 2:22 PM)

New User

Jul 18, 2011, 1:30 PM

Post #4 of 10 (2376 views)
  post locked   Re: How to negotiate for a car?  

i think it is the same as making deals personally. i think you better try to visit sites that will surely help you to find great deals with great discounts.

advertising deleted

(This post was edited by Hammer Time on Jul 18, 2011, 2:56 PM)

Hammer Time
Ultimate Carjunky / Moderator
Hammer Time profile image

Jul 18, 2011, 2:57 PM

Post #5 of 10 (2370 views)
  post locked   Re: How to negotiate for a car?  

Do not attempt to insert any type of advertising or access will be removed.


We offer help in answering questions, clarifying things or giving advice but we are not a substitute for an on-site inspection by a professional.

Veteran / Moderator
re-tired profile image

Jul 18, 2011, 5:27 PM

Post #6 of 10 (2365 views)
  post locked   Re: How to negotiate for a car?  

Another way of buying without going face to face is to use a broker .You give him/her a wishlist of type car,color and options. And for a nominal fee he/she will search the entire region. The broker then brings you the papers to sign , you stroke a check and he/she hands you the keys. Do a google for a auto broker in your area.



Sep 20, 2011, 2:40 PM

Post #7 of 10 (2273 views)
  post locked   Re: How to negotiate for a car?  

I also hate face to face

The false charm of some sales staff is too much to take.

I'd prefer to do it by email


Sep 26, 2011, 2:13 AM

Post #8 of 10 (2260 views)
  post locked   Re: How to negotiate for a car?  

FYI to the original poster, the dealer does not make an offer, the deal is the price of the car is MSRP.if the customer doesn't want to pay that price, it's up to the customer to make the offer no the dealer...

Veteran / Moderator
re-tired profile image

Sep 26, 2011, 7:20 AM

Post #9 of 10 (2253 views)
  post locked   Re: How to negotiate for a car?  

FYI This is the second old dead thread you have answered. Try to keep up.


New User

Oct 19, 2011, 5:54 AM

Post #10 of 10 (2197 views)
  post locked   Re: How to negotiate for a car?  

It totally depends on what kind of personality u r.

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